About Advertisement

Definition of Advertisement & Copywriting

Advertisement  → a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy. 
                  Kind of Advertisement : 
1. Online Advertising
If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. Another avenue of online advertising is "Native Advertising," which is the digital variation of the old print advertorials. And, sponsored content is growing by leaps and bounds. From ads on Facebook and SnapChat, to partnerships with Buzzfeed and Reddit, the fastest, easiest way to reach millions of potential customers is online.

2. Cell Phone & Mobile Advertising
A relatively new form of advertising compared to the others, but one that's dominating the media mix, uses cell phones, iPads, Kindles, Nooks, and other portable electronic devices with Internet connectivity. Current trends in mobile advertising involve major use of social media such as Twitter, Instagram, Snapchat, and Facebook.
Right now, this is the toughest nut to crack. This kind of advertising is not only disruptive, but can leave the customers with a lot of ill will. If you do it, do it right. For a while, native advertising was a good way to get into the feed, but even that has come under scrutiny for being deceptive.

3. Product Placement Advertising 
In a nutshell, product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement. If you have ever seen a movie and wondered "wow, they sure are driving a lot of Ford cars in this scene," or "does everyone in this TV show drink Pepsi?" then you are noticing product placement. It's a way that these films and shows get funding, and is a great way for advertisers to reach a targeted demographic.

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers and other marketing communications.
They are generally known as website content writers if their work appears mostly on the Internet. A content writer helps create online advertisements, web pages, email newsletters, blog posts and social media.
Cross discipline copywriters who look at the wider context of their work are called digital copywriters. The distinction is that these individuals consider the mechanics of the user journey, the external links that are included in the copy for search engine optimization and are highly focused towards creating online sales and dealing with technical issues such as bounce rate.

Example Elements of advertisement



HEADLINE : to get your attention and draw you to the subheadline
SUBHEADLINE : to give you more information and further explain the attention
CAPTION : to describe the photo or drawing
LOGO : to display the nameof the company selling the product
PHOTO OR DRAWING : to get your attention and to illustrate the product more fully  

i think that's all that i can tell you about Advertisement and Copywriting
see you next on my blog guys...... xoxo oliviafebe

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